A digital marketing strategy is a specific plan that is used to promote any online business and helps to achieve the marketing goals via various mediums like online search and social media. Most strategy and planning are the summarization of online channels and digital marketing tactics on how much to be invested in which channel. Well, Today, in this blog, we are going to discuss some of the best digital marketing strategies that are generally used to increase the brand awareness of any business on the internet. Henceforth, without wasting any more time please go through the next section.
SEO (Search Engine Optimization) :
SEO is one of the best digital marketing strategy that have been used to promote any online business. Google is the most used search engine in the world followed by Bing, Yahoo & some country-specific Search Engines like Baidu & Yandex. All of these search engines used their own ranking factors and these factors are different for each Search Engines. There are three unique steps by which the SE’s track the information of any website & maintain it on their database, which are crawling–>indexing– >ranking.
There are 200+ ranking factors by which Google determines the worthiness of a particular website & SEO is one of the methods by which websites use to rank higher in the SERP(Search Engine Result Page). SEO is basically a technical process by which any content is optimized and there are two types of SEO done for any website which are On-Page SEO & Off-Page SEO.
Under the On-Page section, there are three important factors to look upon for any webpage: the title, meta description & keyword placement. Keyword Research & placement is another important step in on-page SEO. Proper keyword research needs to be done before publishing any content on a particular website or page. And after keyword research, it should be mapped on each of the web pages, providing better chances to rank high. Off-Page, SEO is all about link-building networks and this is done in various ways. Any website required a substantial amount of Backlinks to improve its Domain Authority.
Those backlinks are built by requisite processes, some of the quality backlinking processes are Social Bookmarking, Classified Ads Publishing, Business Listing, Directory submission, Blog & article submission, and infographics. By using on and off-page SEO techniques, a particular website is used to rank higher on search engines.
Email Marketing :
Email marketing activity using Email addresses is one of the common processes to reach a bigger audience. By creating a solid email list or database any website owner can provide newsletters, unique discounts and offers, and much more for campaigning a particular brand.
Among many other email marketing software, Mailchimp is the most famous one. Using a/b testing while creating an email campaign one can use email marketing by dividing the email content & design in a particular ratio of the email list. The performance of any Email marketing campaign can be checked by tracking software and using those results the subsequent steps are taken.
Online Advertising or PPC(Pay Per Click) Advertising :
PPC is another very important Digital Marketing strategy or technique used for boosting the online presence. Google AdWords is one of the biggest online advertising platforms along with Bing, Facebook, and much more. Various kinds of Google ads are displayed on a particular website, these are search ads, display ads, video ads, shopping ads, email ads & play store ads. Each of these ad categories has different methods and techniques to use & provide the advertisement service.
Search ads are displayed on the top of the organic search results in SERP, display ads are creative displays are shown any part of the video ads, website are available on Google’s most popular video platform YouTube, shopping ads are published on the eCommerce websites, email ads are displayed amid the email inbox with advertising icon, and play store ads are present on the Google Play Store service.
The PPC Pay Per Click advertising is a methodological process by which these advertisements are maintained by Google. The ad rank of a particular advertisement is determined by Google by the authoritative value of a domain and places the ads accordingly on the publishing network.
Social Media Marketing
Social Media Marketing is also another most eminent of Digital Marketing strategy. Specific marketing methods are also followed on each network in these rigorous days of social media addiction. Among the Social media networks, Facebook is the most popular social media platform followed by facebook, Instagram, Twitter, WhatsApp & LinkedIn.
There are severe marketing policies available on each of these networks & are different for each of them. Using Facebook, any business can find its most targeted audience at the perfect time by using a Facebook Page & subsequent networks. Marketers can publish ads on Facebook pages using the Facebook advertising network for various purposes of a particular business. Twitter, Instagram, and LinkedIn are also pretty popular social media platforms.
Here also marketers can promote their business using pages. LinkedIn is a professional social media platform, which is completely different from the above mentioned ones. This platform is often used for professional purposes.
Apart from all of these platforms, Quora is also a social media platform used basically for Q & A activities & Pinterest is another platform used for infographics. Advertisements can also be placed on these two networks by using proper methods and techniques.
In the above section, we have discussed very few digital marketing strategy and their importance in the promotion of any online business. It might be useful for anyone who wants to know about paid advertising and digital marketing.
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